Custom Stair Runner

We recently completed this installation of a custom stair runner in a beautifully upgraded classic home built in 1920. Note in particular the very fine edge binding or serging. Our carpet technicians are specialists in this kind of customization, which was very important in this home because the carpet had to be custom cut to fit the stairs, the handrails on the top floor, and the unusually shaped hallway.

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The carpet is by Dixie Homes Carpets, the style is Steadfast, and the color is Lodestone. This is a is a STAINMASTER product made with a SuperiaSD BCF Nylon fiber with a 20 year warranty.

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Custom Carpet Installation Masterpiece

This luxurious Karastan custom stair runner has a beautiful serged binding matched to the color of the carpet. It’s deep chocolate tones gracefully accent the hardwood stairs and floor. We listen carefully to you and select a product to faithfully implement your vision. We then choreograph the installation from start to finish, including quality assurance, so the ultimate outcome is a stunningly beautiful installation you’ll be proud of and one delivered with a high level of customer satisfaction. Imagine what our design and installation services could do for your home!

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Karastan® carpets and rugs invite you to “Live Beautifully.” Timeless quality, luxury, and character are Karastan hallmarks, and have been since 1928. Countless fine homes and celebrity residences are appointed with fine carpets and rugs from Karastan the world over. David Morris, Inc. is proud to offer the complete Karastan line, with special emphasis on their wool carpets. Karastan is one of the world’s largest importers of New Zealand Wool. From Farm to Floor, Karastan’s wool carpeting and rugs are one of the most environmentally friendly products that can be used in your home. We also offer their Metropolitan Collection and their SmartStrand® collection which features permanent, built-in stain protection.

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More On Shaw Carpet Tiles

Commercial installation of Shaw Carpet Tiles

Commercial installation of Shaw Carpet Tiles

A couple months ago we described how Shaw Carpet Tiles are infinitely adaptable. Here’s a pretty typical installation. David Morris, Inc. provided the materials and installation for this 2500 square-foot project at a real estate office in Berkeley, California. Our customer wanted to have the ability to remove damaged tiles in the future and replace them with extras they bought “just in case.”  Traditional Broadloom carpet is more difficult to repair. The tiles are much easier to replace, so a trained installer, handy business owner, or homeowner can easily remove a damaged tile and replace it with one just like it.

Regarding the design, note how the tiles are arranged to provide texture and depth. Powerful adhesive holds each one firmly in place. A wide range of colors, textures, and naps is available and can be mixed and matched at will. Imagine the possibilities!

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Wool News from Unique Carpets, Inc.

We recently received this news in an email from Unique Carpets, Inc. They provide top-quality woolen carpets and rugs. Informational and fun.

Sheep Seldom Shiver

Sheep Seldom Shiver -- Woolen carpet from Unique Carpets, Inc.

Sheep Seldom Shiver — Woolen carpet from Unique Carpets, Inc.

Why is that you might ask?  Well, it’s partly because wolves can hear teeth chattering from a thousand meters, but mainly it’s because sheep are well insulated with their own coat of natural, home-grown wool. By the way, this article appeared in our very first newsletter over four years ago but based on this never-ending winter, we thought it would be a good thing to re-visit it. So here we go: When used as floor-covering wool is not only soft and elegant underfoot, it “breathes”, absorbing moisture when humid and releasing it when conditions are dry. This combined with wool’s heralded natural insulating properties helps keep things cool and comfortable during the hottest months and warm and cozy during the colder months (please note that last part). In fact, wool carpet is unquestionably the BEST insulating material available for use as an interior textile. As a result it can greatly reduce energy costs since tearing out the heater and replacing it with a nuclear- powered 875,000 BTU turbine-fed forced-air unit may not be necessary with a properly insulated floor.

Product Review – Softer Than Sisal

Softer than Sisal carpet from Unique Carpets, Inc.

Softer than Sisal brand from Unique Carpets, Inc.

What was it that drove so many people to this product upon its introduction in 1993? Was it the unique name? We have to admit Softer Than Sisal is an odd name for a wool loop-pile carpet and it might seem pretty obvious that a wool carpet would be softer than sisal. If it is the name we might want to consider Softer Than Granite for an upcoming launch. Upon introduction, Softer Than Sisal immediately became our number one selling product by a considerable margin. We could say that if not due to the name, its popularity must be due to its unique combination of six ends of yarn twisted and spun into a magnificently pure blend of subtle heather color-ways, but those sorts of things rarely show in samples, only after installation when the carpet looks far better on the floor than it did in samples and again years after installation when it still looks better than ever. Perhaps it’s because of its assortment of natural colorways. But as you know, we have no shortage of assortments of natural color-ways. Well, we have to admit we’re stumped but we can tell you that in over twenty years, Softer Than Sisal has never been anything less than our number one selling product. Again in 2014 it outsold its nearest competitor by nearly three to one: An amazing feat in a fashion-driven industry where fame is fleeting. So if you’re looking for satisfied customers and a fashionable statement in 100% pure wool with an unsurpassed and lengthy history of beauty and durability, Softer than Sisal should be on the top of your list, we just can’t tell you why.




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Shaw Carpet Tiles for Unlimited Flexibility

Shaw Carpet Tiles

Shaw Carpet Tiles installed by David Morris, Inc. in a San Francisco Conference Room

David Morris, Inc. is an authorized dealer of the entire Shaw line, including their line of carpet tiles. Shaw Carpet Tiles give you the ability to assemble precisely the floor you want. The room shown at right is in the Shaw showroom, and clearly demonstrates their hexagonal tiles. Note how the designer was able to mix and match tiles at will, with one color dominating and another interspersed to break things up and add a dynamic character. Square tiles are also available. Some customers choose to have a border of square tiles around the perimeter of the room with hex tiles appropriately cut and fitted inside that for a carefully framed appearance. The possible combinations are infinite.

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Shaw, with pet stain warranty
Philadelphia by Shaw

Wool Carpet
Hibernia Woolen Mills
Unique Carpets, Inc.
Van Dyck
Godfrey Hirst

Commercial Carpet
Atlas Bigelow

Hardwood & Laminate

Greenwood Products


Burke Mercer
Congoleum Commercial